The applications are endless. The applications for the PrestoCD are nearly endless. It's a natural for any business-to-business marketer. And for certain consumer targets -- such as youth, computer users and Internet surfers just to name a few -- the PrestoCD is an easy way to make a big impact.

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The CD-ROM is perhaps one of today's most powerful marketing tools. The penetration of CD-ROM drives has exploded and even computers costing less than $1,000 are now equipped to read CD-ROM's. Nearly every business now has a CD-ROM drive.

Benefits of the CD-ROM format include:
Capacity: A single CD-ROM can hold 650 megabytes of information. That's equivalent to about 400 diskettes, 25,000 pages of text, 12,000 scanned images or over 72 minutes of full-motion video. Even the PrestoCD - at 40MB capacity - can hold several minutes of video depending on quality and screen size.

Quality: A CD-ROM delivers video faster and with much higher resolution than the Internet.

Promotional value: Unlike the web, a colorfully-packaged CD arriving on your prospect's desk will grab attention and create interest in your offer. CD-ROMs have a high perceived value CD-ROM makes it easy for prospects to access your multimedia presentation. And it's a perfect tool for driving traffic to your web site.

Interactivity: You can include searchable databases, audio and video, website links, presentations and much more.

Easy authoring: Today's new authoring tools and digital input devices such as scanners and digital cameras make CD-ROM development easy and inexpensive. Check out our PrestoMenus as an easy alternative for your PrestoCd content.

Media Annex provides all the resources you need to create your own CD-ROM. From our national network of content producers to our new PrestoCD™, we can save you time and money, while increasing your results. Call for more information on delivering a powerful CD-ROM to your prospects and customers.

Now is the time to use a CD-ROM marketing tool to communicate your ideas, get new customers and drive traffic to your web site. Penetration of CD-ROM drives has exploded. Nearly every business has a CD-ROM drive and DVD drives are CD-ROM compatible. CD-ROM has a high perceived value and recipients won't throw them away. Think about it. What better way is there to create awareness and excitement for a web site? A CD arrives on your prospect's desk and grabs attention. With high-quality video and graphics, you create interest, then with one click, you link them to your web site. Maybe it's a trade show premium or presentation you need. Or a CD-ROM direct mail campaign. We can handle the project from start to finish.

Creative, programming, manufacturing and distribution.
Whether it's standard CD's or our new business-card sized PrestoCD™, we want to be your one-stop from concept to distribution. Production and replication costs have dropped significantly in recent years making CD-ROM marketing cost effective for most organizations.

Some ideas to get you started . . .

Web site promotion. Include video or an animated presentation to get your target audience excited about visiting your web site. Offer an "off-line" tour complete with a voice over that explains how to access all of your site's benefits.

Business presentation. Introduce new products, deliver marketing plans, annual reports and business opportunities. Program the CD to start automatically when inserted in the CD-ROM drive. Start off with a short video clip or go right into an animated presentation. Provide options to visit a website, see a presentation or view a video clip. Then send them to your web site with a click of a button. Include a button for sending you an e-mail message. You may also include an option for printing out specs, sell sheets or additional information.

Trade show premium. What better hand out than a high-value CD? Deliver your selling message via video and animated presentations. Provide a special offer through a hidden link on your Web site. Bring in marketing partners to offset costs.

Direct mail campaigns. A colorful CD-ROM arriving in the mail will get attention - and get played. Deliver product benefits through powerful copy and creative package design. Create the interest in viewing the CD, which takes them directly to your web site.

Interactive Press Kits. What a way to get an editor's attention! Cut through the clutter and deliver the scoop on your product or service. Provide updated press information through hidden links accessible only through the CD. We have created specific concepts for a variety of business categories. After asking you a few questions to better understand your business, we guarantee to provide you new, creative ideas on including CD-ROM in your marketing mix.

CD-ROM promotional idea include:

• Sales presentations
  
• Hi-impact direct mail
  
• Trade show premiums
  
• Web site promotions
  
• E-Commerce
  
• Electronic press kits
  
• Software demos
  
• Magazine inserts
  
• Product hang tags
  
• Retail & cross promotions
  
• Training & education
  
• Newsletters
  
• Cause-marketing
  
• Sponsorship marketing
  
• Benefits manuals
  
• Business opportunities
  
• Facilities tours
  
• Electronic brochures
  
• Artist portfolios
  
• Trading cards
  
• Audio singles
  
• Video presentations
  
• Event guides
  
• Sales person introductions
  
• New product launches
  
• Co-op promotions
  
• User manuals
  
• Dealer locators